The launch took place ahead of the 2026 FIFA World Cup, scheduled to begin on 11 June 2026. In March 2025, the company announced it was ceasing its services in China and other jurisdictions. In Brazil, the company established legal representation through a subsidiary, HS do Brasil Ltda.<\/p>\n
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The company would later announce in September 2021 that bet365 will launch in Colorado with a licensing and revenue share deal with Century Casinos. Denise Coates had received at least \u00a3280 million in salaries and dividends in 2025, making her the highest-paid woman in Britain. Their business operations are conducted from its headquarters in Stoke-on-Trent, alongside further offices in Manchester, Gibraltar, Malta, United States, Bulgaria, Brazil, Colombia and Australia.<\/p>\n
It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates. The company sponsors the shirt and stadium of EFL Championship football club Stoke City F.C., a corporate affiliate. In August 2024, the New Jersey Division of Gaming Enforcement ordered that the company was required to pay more than $519,000 to customers it had shorted on payments. The company refused a payout of \u00a354,000 to a customer in England in 2016, a case which was still ongoing in 2017. Although gambling is illegal in most jurisdictions of India, bet365 nonetheless conducted surrogate advertising in the country.<\/p>\n
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Denise Coates, founder and joint CEO of bet365, received a CBE in the 2012 Queen’s new year honours list for services to the community and business. The platform joined the official list of operators approved by the Secretariat of Prizes and Betting of the Ministry of Finance in February 2025, following the approval of the sports betting regulatory framework in the country. Her brother John, co-chief executive, runs the business alongside her, with their father Peter serving as chairman. Its product offering includes sports betting, online casino, online poker, and online bingo.<\/p>\n
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Several other cases of bet365 refusing to pay winnings have been reported by gamblers on Internet gambling forums. Denise was again criticised in 2024, after she received payouts of more than \u00a3270 million the year before, including a salary of \u00a3220.7 million and dividends of \u00a350 million, despite the company posting a \u00a360 million loss. Denise Coates became the highest paid executive in the UK in 2017, awarding herself a non gamstop bookies<\/a> salary of \u00a3217 million.<\/p>\n\n