With the surge in online shopping and service usage, platforms that facilitate transparency and reliability are increasingly valuable. One such platform is Trustpilot, a review site designed to help consumers make informed decisions and businesses to build their reputation. This article delves into what Trustpilot is, how it operates, and its impact on both consumers and businesses. Our Trust Report sets out the steps we are taking to ensure the businesses people engage with, and the reviews they read on Trustpilot, are authentic, useful, and worthy of their trust. From advancing our AI-powered detection systems to strengthening platform integrity, and shaping global standards for review transparency, we are actively building a more trustworthy digital future. Throughout 2024, we’ve consistently engaged with lawmakers and regulators around the world.

Quick delivery and easy to use

We’re continuously working to help consumers make more informed choices and support businesses to build trust, grow, and improve what they offer. Through Trustpilot, businesses can engage with their customers in a transparent and public manner. Responding to reviews, whether positive or negative, demonstrates a commitment to customer satisfaction and can improve brand loyalty. A business profile page is automatically created when a consumer searches for the business’s web address on our platform, or it can be added from the search results page. Consumers can then start posting reviews about their recent experience with the business and all of the reviews will be collected in one spot.

It only took a couple hours to be approved and money in the bank it was fast. As shown in our 2022 Transparency Report, 72.51% of the reviews submitted to Trustpilot are 5-star, and only 13.56% are 1-star. In a nutshell, if you have a business that has a web domain (and you’re not doing anything illegal or harmful), you can be reviewed on Trustpilot. This report is a reflection of that role, and our continued commitment to earning the trust of all our stakeholders. We also have policies to keep Trustpilot a collaborative and trustworthy place for everyone, including fair and appropriate use, privacy compliance, data security, anti-bribery, modern slavery, and more.

Our principles in action

• By collecting genuine customer reviews and responding to feedback, companies can build trust and credibility among their audience.
• As in previous years, the biggest number of reviews removed in 2024 were identified as fabricated by our automated detection systems.
• This commitment to transparency instills trust in both consumers and businesses, fostering a healthy online ecosystem.
• A business profile page is automatically created when a consumer searches for the business’s web address on our platform, or it can be added from the search results page.

In addition to our fraud detection systems, all reviews are screened by our automated technology to identify and remove any violations. We also allow consumers and businesses to flag reviews they think are suspicious. Trustpilot plays a crucial role in the digital marketplace by empowering consumers and businesses alike. By providing a platform for honest feedback and fostering transparency, Trustpilot helps create a more trustworthy and customer-centric online ecosystem. Trustpilot has fundamentally changed the way consumers and businesses interact in the digital age. By providing a platform for honest feedback and transparent communication, it has empowered consumers and helped businesses enhance their practices.

Shop smarter with the Trustpilot app

• If our systems identify suspicious characteristics in the review, or it breaches our guidelines, it doesn’t appear on our platform.
• There are multiple options to filter or search within reviews.
• By providing a platform for honest feedback and fostering transparency, Trustpilot helps create a more trustworthy and customer-centric online ecosystem.

Our mission is to build trust between businesses and consumers by making Trustpilot visible at every consumer touchpoint, Trustpilot everywhere. We are constantly growing, and there are now +300 million active reviews on our platform, with 61 million written in 2024 alone. This report outlines the principles, processes, and technologies used to safeguard and strengthen trust on our platform. Our work never stops as we evolve to navigate a rapidly changing world, especially as artificial intelligence reshapes how people engage with online content. That’s why we place it at the centre of every decision we make. From how we apply our policies and moderate content, to how we detect fake reviews and misuse of the platform, trust is our guiding principle.

Its primary goal is to gather and display reviews about companies and their products or services. With over 100 million reviews and a global presence, Trustpilot has established itself as a prominent player in the realm of online reviews. Our unique approach goes far beyond simple review collection. We created a trustworthy environment where consumers and businesses can connect with confidence. As part of this, we are continuously improving to maintain the integrity of our platform.

On each company profile page, where reviews are collated, readers of reviews can click on the “Filter” button. As in previous years, the biggest number of reviews removed in 2024 were identified as fabricated by our automated detection systems. Our Content Integrity and Fraud Investigation specialists work in tandem with our technology and community to protect the platform and enforce our guidelines. They identify new and emerging patterns of behaviour that bad actors use to manipulate our systems.

Businesses can claim their Trustpilot profile and access a range of tools to manage their online reputation effectively. These tools include the ability to respond to reviews, gather feedback, and showcase their TrustScore on their website. Verification can help ensure real people are writing the reviews you read on Trustpilot.

SmartMatch Insurance Agency, LLC

Every review undergoes thorough checks to ensure authenticity, helping to combat fake reviews and uphold the platform’s credibility. This commitment to transparency instills trust in both consumers and businesses, fostering a healthy online ecosystem. Founded in 2007, Trustpilot has revolutionized the way we evaluate businesses online. The platform allows customers to share their experiences and rate companies based on the quality of products, services, and overall customer satisfaction. What sets Trustpilot apart is its commitment to transparency, ensuring that all reviews are genuine and unfiltered. If our systems identify suspicious characteristics in the review, or it breaches our guidelines, it doesn’t appear on our platform.

Real reviews from real people.

In 2024, more than 61 million reviews were written on Trustpilot for a 15% year-on-year increase. As an open and independent platform, we play a crucial role in establishing trust between consumers and businesses. To maintain the integrity of its platform, Trustpilot enforces strict community guidelines that prohibit fake reviews, spam, or any form of manipulation. This commitment to authenticity has been instrumental in establishing Trustpilot as a reputable review platform. Customers tickmill review can leave reviews for businesses on Trustpilot’s platform, rating their experiences and providing detailed feedback. These reviews are publicly available and contribute to the overall reputation of the business.

Great service from measurement to installation. Thanks

Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. The growing volume of reviews on our platform enables us to continually improve our processes, detect fake reviews more effectively, and improve integrity through our data.

MexiPass International Insurance Services

We’ve played a pivotal role in the development of the Coalition for Trusted Reviews, a cross-industry body committed to safeguarding and promoting trustworthy reviews worldwide. In the US, the Federal Trade Commission (FTC) published its new rule on The Use of Consumer Reviews and Testimonials. It aims to enhance trust in reviews, and prevents companies from using bogus consumer reviews to promote their products and services. We are an open platform, which means everyone can leave a review of any business, assuming it’s based on a genuine experience and it meets our guidelines. Our approach gives businesses and consumers access to valuable insights they might not get elsewhere, but we recognise this comes with an important responsibility to safeguard the platform. The benefit is that consumers have the freedom to share their experiences with businesses at any time, resulting in a broad and holistic range of feedback across any point in a consumer’s journey.

Our technology advances as we adopt new innovations and approaches leveraging AI. We have long used machine learning to moderate content, and in 2024, we began using generative AI to identify, at scale, policy violations. We believe AI can and must be used, in conjunction with humans, to enhance and improve trust, and we have been able to demonstrate that through more accurate decisions. We are committed to being relevant and useful to consumers and businesses. Attract and keep customers with Trustpilot’s review platform and powerful analytics tools. A strong presence on Trustpilot can give businesses a competitive edge.

I truly am taking precious time out of my schedule to write these reviews and post them on TrustPilot in order to help other people who might need to read these reviews. The fact that TrustPilot keeps suspending my account has left me so frustrated that I likely will not try to post reviews on their site any longer and I will no longer support their site in general. An example of my getting my account suspended occurred very recently, when I was attempting to leave a review for my Primary Care Physician (PCP). TrustPilot quickly suspended my account and then had the audacity to ask me to prove that I was a patient of this medical provider! The worst part, is that I gave them proof that I was a patient, but to TrustPilot, this proof wasn’t good enough, they both want and refuse to accept proof that is private in nature. I truthfully wouldn’t waste any time posting reviews on this site.